For millions of families, October is more than pink ribbons; it’s a reminder of battles fought, lives changed, and hope renewed. Breast Cancer Awareness Month honors survivors, raises urgency around prevention, and fuels research that has already helped nearly 4 million women in the U.S. live as survivors today.

Patients in their 20s and 30s are no longer waiting for visible signs of aging. Instead, they’re seeking preventive treatments, a major shift from reactive to proactive aesthetic care.